Mission Statement
Our mission is to be ranked among the
top fitness facilities in our market. Highly trained instructors and state of
the art equipment will aid clients in achieving their ideal physical and mental
states. By offering numerous weight training and cardiovascular programs each
client can select the program that best fits their lifestyle. Our programs are
focused on developing a healthier lifestyle while increasing strength,
cardiovascular, and overall confidence in each of our clients.
Description of Business
At Fusion Fitness, we are focused on giving our members personalized training programs to fulfill their specific needs and wants of being fit. Our programs are not only designed to help each member be in better shape, but also to enhance self-esteem and give the member a desire to come and work out.
South Florida has a wide variety of people who are looking to be in better shape. This can range from a student athlete trying to get an edge on the playing field to an elderly person wanting to rehabilitate an injury. Our state of the art facility will be equipped with the proper equipment and trainers that our customers will need to maximize performance and results.
The work-out programs at Fusion Fitness
are designed on fulfilling the goals of what the customer wants to accomplish
working out at our facility. Different programs can range from mass building to
stretching to yoga classes. We are here to serve as guiding hands in helping out
customers maximize their workout.
Description of Market
The target market of Fusion Fitness is
people who are looking to improve on their physical and mental strength. Our
market has a broad range starting from students and ending at elderly people.
Each age group has different wants and needs of how they want to feel or look
and we are here to construct a workout program to fulfill them. The market will
consist of both male and female customers as well as any racial and ethic back
round.
Management Structure and Operations
Fusion Fitness will be a Limited Liability Corporation equally owned by four individuals, who are Rebecca McCray, Nicholas Brown, and two investors who will be determined.
The management team for Fusion Fitness will be composed primarily of the company’s partners with Rebecca McCray in charge of scheduling, advertising, and day by day operations. The rest of the “Fusion Team” will be composed of a highly skilled staff, all of whom are hired for their knowledge and expertise in the fitness field.
In its first year of operation, Fusion Fitness is budgeted to have a total paid staff of 6 people. There will be two full-time trainers on staff each earning annual salaries of $35,000. The four investors will each earn $10,000 per year. Salaries are projected to rise 4-5% annually for the initial three years.
A cleaning and janitorial crew will
be hired to maintain and upkeep the appearance of the workout facility.
Additional staffing will be done on an as needed basis.
Our fitness center will be open 7 days a week from 8am till 8pm every day.
Financials
Assumption is made that the $320,000 loan is payable monthly over 10 years with an interest at 10% per year. This requires monthly payments of $4,228.82 including interest and principal.
A standard amortization table that is attached will give the monthly details. For purposes of this spreadsheet, shown are only the total of the monthly payments for the first two years.
FINANCIAL STATEMENTS
Sales Breakup
Products and Services
Check out all of our products and services by clicking on the following
link:
PRODUCTS AND SERVICES
Presentation
Here is a copy of our presentation: